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P&G Introduces Plastic Bottles Made From Marine Plastic And Recycled Plastic

P&G announced at the Our Ocean Conference in Malta that it has officially launched plastic bottles made from recycled and Marine plastic. The bottle is designed to raise awareness of the Marine plastic waste problem.

Called Fairy Ocean Plastic Bottle, it was developed by procter & gamble and Teracycle, a plastic recycling specialist, and will be available in the UK in 2018.There will be 320,000 bottles made from 10 percent of recycled Marine plastic from around the world and 90 percent of recycled plastic from consumption.

The project aims to promote people's awareness of the problem of Marine plastic pollution and inspire consumers to physically clean up the ocean garbage and recycle the domestic garbage.

Virginie Helias, vice President of global sustainability at procter & gamble, said: 'as a consumer favorite in the UK, we are using fairy tales to raise awareness of plastic recycling and Marine pollution.

According to the MacArthur foundation (EMF), preventing plastic from entering the ocean is critical to protecting our Marine environment, losing about $80 billion to $120 billion a year in plastic packaging on current economic and operational tracks, and by 2050 there will be far more plastic waste in the ocean than fish.

Tom Szaky, chief executive of TerraCycle, says that ocean pollution is a related problem and that we want to inspire other brands to think creatively about recycling experiences.